Skills Robotics

Visual Merchandising

Creative Arts & Fashion

Creating eye-catching visual displays for the windows and interiors of shops and department stores, designed to maximize sales.

Visual Merchandising could be for you if you like:

  • Being creative
  • Craftsmanship
  • Making things

About Visual Merchandising

In creating displays that elicit a “WOW” reaction, visual merchandisers play an influential role in the marketing and sales mix of a successful retail business. To create these visually appealing displays, visual merchandisers gather inspiration from pop culture, history, tradition, visual arts, and the latest global trends in design. Visual merchandisers must know market trends, understand the target audience, work within a budget and be resourceful in gathering the right products and props to create a visually strong display. Today’s visual merchandisers are not just found within fashion retail business but with any commercial entity that requires product displays.

The Challenge

Competitors are required to:
  • Research and develop the design concept
  • Submit concept on mood board
  • Plan, prepare and install the window display
  • Complete the window display

Technical Description for Visual Merchandising

Our Experts


Chief Expert

Andy Seet
Regional Visual Merchandising Manager
Hermes Middle East South Asia Pte Ltd



Deputy Chief Expert

Victoria Cheng
Serving in personal capacity




Vilvum Ramu
Lecturer, Experiential Product & Interior Design
School of Design & Media
Nanyang Polytechnic



View all experts


See Toh Kok Hwee
Senior Manager
School of Engineering
Nanyang Polytechnic

WorldSkills Singapore 2023 Competitors

Check out the participants competing in Visual Merchandising this WorldSkills Singapore 2023.

WSS 2023 Competitors