Skills Robotics

Visual Merchandising

Creative Arts & Fashion

Creating eye-catching visual displays for the windows and interiors of shops and department stores, designed to maximize sales.

Visual Merchandising could be for you if you like:

  • Being creative
  • Craftsmanship
  • Making things

About Visual Merchandising

In creating displays that elicit a “WOW” reaction, visual merchandisers play an influential role in the marketing and sales mix of a successful retail business. To create these visually appealing displays, visual merchandisers gather inspiration from pop culture, history, tradition, visual arts, and the latest global trends in design. Visual merchandisers must know market trends, understand the target audience, work within a budget and be resourceful in gathering the right products and props to create a visually strong display. Today’s visual merchandisers are not just found within fashion retail business but with any commercial entity that requires product displays.

The Challenge

Competitors are required to:
  • Research and develop the design concept
  • Submit concept on mood board
  • Plan, prepare and install the window display
  • Complete the window display

Our Experts

This skill area is conducted in WSS 2023 Phase 2 (Sep/Oct 2023)

Chief Expert

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Secretary

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Ex-Officio

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elysia-v2

Elysia Tjanderawasi

Visual Merchandising
Gold Medal
Nanyang Polytechnic
In Visual Merchandising, Elysia’s task is to complete a window display within a given time. One of her challenges is how to fully convey the emotions she pours into her work to her target audience. Nevertheless, she enjoys working on a window display as she gets great satisfaction from seeing her work progress from a concept to an actual physical display.

WorldSkills Singapore 2023 Competitors

Check out the participants competing in Visual Merchandising this WorldSkills Singapore 2023.

WSS 2023 Competitors

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