Skills Robotics

Visual Merchandising

Creative Arts & Fashion

Creating eye-catching visual displays for the windows and interiors of shops and department stores, designed to maximize sales.

Visual Merchandising could be for you if you like:

  • Being creative
  • Craftsmanship
  • Making things

About Visual Merchandising

Having good products is only part of the key to a successful retail outlet. Drawing people in by using visual appeal is also important. The visual merchandiser creates a positive atmosphere for customers, creating a brand look that is creative, eye catching, and drives sales. They need to understand the target market for both products and outlets, have a good sense of design to implement a brief, and show careful attention to detail.

The Challenge

Competitors are required to:
  • Research and develop the design concept
  • Submit concept on mood board
  • Plan, prepare and install the window display
  • Complete the window display

Our Experts

Chief Expert

Mr Andy Seet

Vice President Creative Services

Valiram Group

Deputy Chief Expert

Ms Victoria Cheng




Ms Audrey Sng

Asst Admin Executive

School of Chemical & Life Sciences

Nanyang Polytechnic


Mr Kelvin Ng

Deputy Director/Systems & Network

School of Information Technology

Nanyang Polytechnic

View all experts