About Visual Merchandising
In creating displays that elicit a “WOW” reaction, visual merchandisers play an influential role in the marketing and sales mix of a successful retail business. To create these visually appealing displays, visual merchandisers gather inspiration from pop culture, history, tradition, visual arts, and the latest global trends in design. Visual merchandisers must know market trends, understand the target audience, work within a budget and be resourceful in gathering the right products and props to create a visually strong display. Today’s visual merchandisers are not just found within fashion retail business but with any commercial entity that requires product displays.
The ChallengeCompetitors are required to:
- Research and develop the design concept
- Submit concept on mood board
- Plan, prepare and install the window display
- Complete the window display
This skill area is conducted in WSS 2023 Phase 2 (Sep/Oct 2023)
Deputy Chief Expert
WorldSkills Singapore 2023 Competitors
Check out the participants competing in Visual Merchandising this WorldSkills Singapore 2023.