Skills Robotics

Visual Merchandising

Creative Arts & Fashion

Creating eye-catching visual displays for the windows and interiors of shops and department stores, designed to maximize sales.

Visual Merchandising could be for you if you like:

  • Being creative
  • Craftsmanship
  • Making things

About Visual Merchandising

In creating displays that elicit a “WOW” reaction, visual merchandisers play an influential role in the marketing and sales mix of a successful retail business. To create these visually appealing displays, visual merchandisers gather inspiration from pop culture, history, tradition, visual arts, and the latest global trends in design. Visual merchandisers must know market trends, understand the target audience, work within a budget and be resourceful in gathering the right products and props to create a visually strong display. Today’s visual merchandisers are not just found within fashion retail business but with any commercial entity that requires product displays.

The Challenge

Competitors are required to:
  • Research and develop the design concept
  • Submit concept on mood board
  • Plan, prepare and install the window display
  • Complete the window display

Our Experts

Chief Expert

Mr Andy Seet

 

 

Deputy Chief Expert

Ms Victoria Cheng

 

 

Secretary

Ms Audrey Sng

Asst Admin Executive

School of Chemical & Life Sciences

Nanyang Polytechnic

Ex-Officio

Mr Kelvin Ng

Deputy Director/Systems & Network

School of Information Technology

Nanyang Polytechnic

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