Visual Merchandising
Creative Arts & FashionCreating eye-catching visual displays for the windows and interiors of shops and department stores, designed to maximize sales.
Visual Merchandising could be for you if you like:
- Being creative
- Craftsmanship
- Making things
About Visual Merchandising
In creating displays that elicit a “WOW” reaction, visual merchandisers play an influential role in the marketing and sales mix of a successful retail business. To create these visually appealing displays, visual merchandisers gather inspiration from pop culture, history, tradition, visual arts, and the latest global trends in design. Visual merchandisers must know market trends, understand the target audience, work within a budget and be resourceful in gathering the right products and props to create a visually strong display. Today’s visual merchandisers are not just found within fashion retail business but with any commercial entity that requires product displays.
The Challenge
Competitors are required to:- Research and develop the design concept
- Submit concept on mood board
- Plan, prepare and install the window display
- Complete the window display
Our Experts
Chief Expert
Andy SeetRegional Visual Merchandising Manager
Hermes Middle East South Asia Pte Ltd
Deputy Chief Expert
Victoria ChengServing in personal capacity
Secretary
Vilvum Ramu
Lecturer, Experiential Product & Interior Design
School of Design & Media
Nanyang Polytechnic
Ex-Officio
See Toh Kok HweeSenior Manager
School of Engineering
Nanyang Polytechnic
Elysia Tjanderawasi
WorldSkills Singapore 2023 Competitors
Check out the participants competing in Visual Merchandising this WorldSkills Singapore 2023.
