Graphic Design Technology
Creative Arts & FashionCombining the skills of design, art, typography, typesetting, illustration, printing, and publishing to create graphic designs for both online and printed publications.
Graphic Design Technology could be for you if you like:
- Being creative
- Complex problems
- Using computers
About Graphic Design Technology
Graphic Design Technology can employ a variety of specialists within a single team, which might include a graphic designer, graphic artist, prepress operator, typographer, typesetter, type designer, image manipulation specialist, illustrator, art director, production manager, digital printer, information designer, publisher, or packaging specialist. They work closely with clients from the research and planning stage, through all aspects of the production and printing process, to create a strong visual identity. People working in this industry often work closely with their clients and must be strong communicators so that they can achieve the client’s objectives successfully. They require strong interactive, research, design, and technical skills. In order to have these they need to understand the target audience, markets, trends, and cultural differences and what the client wants. Career opportunities within the industry include a freelancer, business owner, or being employed by an advertising firm, a design firm, a printing company, or a company with a design department.
The Challenge
Competitors are required to:- Develop ideas based on customer’s brief
- Understand target markets
- Create layouts applying elements of design
- Apply knowledge on technical production of final layout, noting printing industry quality standards and technical standards
- Save or archive work in file formats for images, illustrations, layouts and interactive PDFs
- Integrate digital media capabilities for visual communication
Our Experts
Chief Expert
Mr Alfred Wee
Group Creative Director
McCann Worldgroup Singapore
Deputy Chief Expert
Mr Chris Soh
Executive Creative Director
PWC Experience Centre SEAC
Secretary
Ms Leaw Min Hong
Senior Executive
School of Design
Temasek Polytechnic
Ex-Officio
Mr Yue Keng Mun
Head
Aviation Research Centre
School of Engineering
Temasek Polytechnic
WorldSkills Singapore 2020 Competitors
Check out the participants competing in Graphic Design Technology this WorldSkills Singapore 2020.
